Third Spaces or Third Places are a concept coined by sociologist Ray Oldenburg in his 1989 book The Great Good Place. They are also referenced in the 1995 book by Robert Putnam, Bowling Alone: America’s Declining Social Capital, though not called Third Places.
So, what is a Third Space? In Oldenburg’s analysis, Home is your “First Space”, and work or school is your “Second Space.” A Third Space is a space outside of work and home that enriches not only the individual, but the wider community. Within physical communities, these spaces include parks, rec centers, community centers, houses of worship and other spaces. Virtually, gaming communities, message boards, social media groups and other spaces provide a place for fellowship across the internet.
While exasperated by the COVID-19 pandemic and its attendant social distancing and lockdowns, loneliness has become a pervading aspect of modern life. A recent survey done by Cigna*, found that nearly half of Americans report sometimes or always feeling alone (46 percent) or left out (47 percent). One in four Americans (27 percent) rarely or never feel as though there are people who really understand them.
Perhaps surprisingly, it is not the just the older generations but Generation Z (adults ages 18-22) who is the loneliest generation.
The benefits of socialization and connectedness are many – humans are social creatures, after all! For Seniors, physical and mental health outcomes are improved by connections. Even preschool children have improved developmental and learning outcomes if they are frequently in contact with members of their community.
While some researchers place Third Spaces outside of the exclusivity of a club or organization, we know that membership in a group focused on a common goal or centered around a common interest or identity provides great value to the members themselves, the group, and the community at large. For your organization, the Third Space may be on the seat of bicycle, on the running trail, at the quilting circle, or going on a ski trip together.
Third Spaces an also exist in professional life, with trade and professional associations swapping tips and discussing the latest industry news. Many employers are looking at ways to offer Third Spaces within the work place, such as coffee shops, conversation spaces and more to encourage off-the-cuff and authentic communication among employees.
Consider how your organization provides a Third Space for your membership:
- Do your members feel that they are there are on equal footing with their fellow members?
- Is there opportunity for discussion and conversation?
- Is your organization accessible and accommodating?
- Do your “regulars” attract new members and make newcomers feel welcome?
- Does your organization cultivate a “home away from home” feel?
The ClubExpress platform offers a variety of tools to allow organizations to cultivate a Third Space for their membership, whether in the physical space or online.
Communications:
Foster open discussion and conversation with message boards and Listservs. Members can exchange information on upcoming events, chat about the latest neighborhood goings on, or trade tips and tricks. Mobile app users can also access chats and meetups.
Interests and Identities:
Member directories allow individuals to find connection along interest and identity categories. For example, Fly Fisher’s International has subgroups for women interested in fly fishing! Cycling clubs can offer subgroups and message boards based on experience level or type of cycle. For groups that span geographic areas, members can find other members in their home area or an area they are visiting.
Allowing members to designate their individual interests provides opportunities to learn about new aspects of their hobby under the guidance of existing members and allows veterans to share their knowledge.
With the Event Calendar, members can come together for activities and fellowship. Whether it’s a holiday party, a weekly book club, regular bike rides, or group excursions, these events add a sense of community for members and a chance to enjoy each other’s company.
Accessibility and Accommodation:
Examine ways to remove barriers to participation, be they disability accommodations, financial considerations, and scheduling. Even the preferred method of communication can be an accommodation, especially for those without consistent access to email. Your organizations can also use the volunteer module to allow members to trade volunteer hours for dues or other transactions. Clubs and associations can also offer training programs or other educational opportunities through the e-learning module.
Storefront:
If you’ve ever spotted someone wearing items from your favorite band or sports team in public, you know the immediate feeling of connection and comradery with someone who was previously a stranger. Selling branded merchandise is a great way to make members feel even more like a part of the community and be able to spot each other in other locations and situations. Merch sales also support the organization, allowing your group to do even more to support your members and community.
In times of division and stress, we know that we’re better together, and we’re all seeking places away from the chaos of everyday life, where we can be ourselves and feel a sense of belonging. As you explore ways to make your organization in an oasis in a sea of stress, ClubExpress is pleased to continue to offer tools and insights to make it easier and more effective!